Search Engine Optimization
Wayzon is small digital marketing company located in Bangalore. It provides good quality SEO services by using advanced method in order to increase traffic for website in short spans of time. We facilitate our desired position through skilled SEO experts, developer where they can offer dynamic solution for your entire business problems. We are able to make customer’s website more visibility and high traffic which turn it into good conversion rate.
Nowadays millions of web sites are ranking first page in SERP, which makes companies to do business worldwide. There are different marketing strategies available to build successful Internet businesses, let us discus one by one:-
SEO: Search Engine Optimization is the process of increasing visitor to a website by delivering measurable business results in SERP with short time frame.
SEO strategy is divided into two different categories like On-Page SEO and Off-Page SEO that offers authority, brand building, traffic to website as well as companies can earn more profits too.
On-page Optimization is known as “On-site” SEO which will describes about your site or you’re Page
Here we listed important On-page factors that affect the SERP:-
- Title Tags: Title Tag will appear in the clickable link of the SER
- Headings (H1….H6): In SERP, Heading are highlighted because it will define the content of your page section
- URL Structure: URL will clearly shows the hierarchy of the information on the page
- ALT Text for Image: Content management system will allow you to add “alt text” to images on your website. By doing so, user can easilyunderstand the content of your images.
- Page loading Speed: Google will help the user to find the they are looking for in SEPR as quickly as possible to provide the best user experience
- Content of Page: Content should be simple and understandable to users
- Internal linking: Linking the pages internally on your website is useful to visitors where they get more knowledge or ideas as well as it are useful to search engines.
By doing On-Page optimization, search engine can easily index your web pages and you can understand what your site is about or page, it will navigate the structure and content of your website, finally it will help you to rank in the first position in SERP.
Off Page optimization used to improve the position of a web site in the SEPRs. In Off Page, we can rank a website higher in the SERP by using promotion methods called website design.
There are different types of Off Page methods:
Linking Building is an effective method which promotes your site. By building external links to website, you can bypass your competitors and rank higher in the SERP. This strategy is another way to increase your link popularity.
This method will promote your company/website online i.e. by writing blog to the site in unique way.
You can create your own forums and start a discussion on particular forums; otherwise you can also share topics with friends. By doing so, you can get many reply to a thread in other service-related pre-existing forums. Make use of “Do-Follow” Forums which allow links in your site within your signature that can be crawled by the search engines
We can submit our article in Directory submission site which helps to increase the traffic in SERP. Many people believe that directory submission is dead!! No, one can make use of niche directories.
Photo and Video submission:
You can submit pictures or videos in site which help you to find the content in other ways. By doing, so they can clearly understand products or things.
Social media marketing:
Social media marketing is a form of link building which gains traffic or attention through social media sites. There are many social networking sites like Facebook, linkedIn, Twitter, Google+ etc. One can create their own profile in this site. By doing so, they can contact and interact with friends as well as they can share things with each other. Even they can promote their website/blog which helps to build online reputation.
Social bookmarking will promote your website and it is a good way to get traffic to website. You can submit blog posts and pages to the most popular bookmarking sites, like Stumble Upon, Digg, Delicious, Reddit, etc. By doing so, your page will rank higher in SERP because these site will updates pages very frequently.
Off-page SEO is a most powerful ways to increase your page rankings on search engines. By performing above task, it will help you to find a way to return the best results to the searcher.
All these digital marketing strategy will utilize digital technology to achieve marketing objectives by making their business most popular in the world.