Flexibility and steady interest will be the signs of successful communicators and advertisers in 2018 Digital Marketing Trends. So how would we ensure we’re making the proper strategies?
For a start, customer demand for best in class experience and personal appreciation will only come to the fore in the context of increasingly fierce competition. Marketers will need data (lots of it), automated processes, and analytical intelligence. In 2018 Digital Marketing Trends, High time-to-market pressures will only get more intense as digitalization lowers market entry barriers, enables new business models, and shifts the value chain.
Organizations will be under developing pressure to convey profitability by taking care of the expanding requests of clients who are on mobile, always on, connected, social, prepared to change, and usual to a best in class user experience. So, they’ll be expecting you to achieve results fast in a high-speed, complex digital environment– and that’s a challenge every marketer will face sooner than later.
The effective digital professional in 2018 must be prepared to try, turn, break the rules, even advance so far out of their organization’s comfort range of familiarity that they stand alone. Social and video marketing, analytics, native ads, programmatic, in-store mobile offers, content marketing, and other digital techniques are changing the ways we reach our customers, and we can only do this if we are fearless in the face of this new world.
Based on my own experience in markets, I believe there are six key trends the region’s communicators and marketers need to wrap their heads around now in order to succeed in 2018.
1. SPEED OF FEED: PERSONALIZED CONTENT AT THE SPEED OF SOCIAL
Consumer-centric content is not new, but it needs to get a lot more personal. Smart Insights tells us that 61% of customers place more trust in, and are more likely to make repeat purchases from, companies that deliver personalized content. Recode reports that mobile video ad spends will grow 49% to roughly US$18 billion in 2018, while non-mobile video ad spend is expected to fall 1.5% to $15 billion.
Facebook and Instagram Creative Strategist Kat Hahn has calculated that we scroll through 300 feet of content every day. Here’s how she believes brands should craft their communications to stand out from the crowd:
> 70% “on-the-go” Short and snappy content that consumers will view and like immediately, but not be too invested in.
> 20% “lean forward” Interactive content that catches the attention of consumers looking for something to watch.
> 10% “lean back” Immersive content that goes into more detail for consumers willing to watch something for a sustained period of time.
2. FACEBOOK IS MOST SUCCESSFUL SOCIAL MEDIA
The Facebook environment will command the web-based social networking – and social business scene for a long time to come. In June 2017, Facebook had over 2.01 billion monthly active users worldwide, up 17% over June 2016- and more than half were mobile. This is hugely significant mobile advertisement income spoke to around 87% of all Facebook’s promoting income in Q2 2017.
The company is even more dominant as a driver of traffic to news websites- a direction that cannot be ignored given the ongoing debates about fake news. In 2018 Digital Marketing Trends, Traffic from Facebook can make or break news publishers’ social media success, accounting for over 85% of the traffic from social networks. Twitter’s contribution as a primary driver is surprisingly low, given the platform’s emphasis on news, and all other social media channels combined play a marginal role at best between them, Facebook and Twitter represent 98% of online networking created a movement to news sites.
3. VOICE-POWERED SEARCH
The voice interface has really come into its own this year, with voice search traffic now exceeding 10% of all search traffic, according to Mind Source. Virtual assistants respond to 50 billion voice searches every month, and Amazon Echo is currently the fastest-selling Bluetooth technology of all time. By 2020, over 200 billion searches will be voice-driven.
The technology is only just beginning to impact the Middle East market, but the rapid growth of social marketing and commerce here will soon change that. For some really interesting uses of Amazon Echo in marketing communication, look no further than Just Eat. When Alexa first appeared, users were limited to ordering a Domino’s pizza, and that was about it. But through a partnership with Just Eat, more than 27,000 food sellers are right in their living rooms- just tell Alexa what you want, and she does the legwork, finding the outlets with the best customer feedback, and placing your order.
4. CHATBOTS AND SOCIAL MESSAGING
In 2018 Digital Marketing Trends, With an expected two billion clients getting messages through over-the-top (OTT) applications by 2018, social informing is probably going to be inserted in each online association. Couple that with the prediction that 75% of developer teams will include AI and other self-learning functionality in at least one app or service, and it’s no wonder chatbots top many companies’ wish lists.
62% of millennials are more loyal to brands that engage with them via messaging applications that deliver that personal touch, transparency, and collaboration of one-on-one communication. Facebook’s making those people’s lives even easier by enabling them to click on ads that will take them directly into a chat with the brand. It’s a fast, personalized response that ensures a better experience every time.
Normally Users use devices three times each day and open their phone 200 times a day to read emails, go shopping on the web, or check online media feeds. In doing as such, they are assaulted with push marketing that is, in all honesty, overlooked. This is where the quality of “small moments” comes in– that snapshot in time when a client swings to a gadget to answer an inquiry or choose where to go, what to do, or what to purchase.
As per 2018 Digital Marketing Trends, 96% of clients go after their cell phones to lead examine on the spot. The best brands will be those that can expect and address those motivations with miniaturized scale minutes that convey the correct data at the right time to that client.
For this sort of in the perfect time correspondence to work, advertisers must study the insights and small moments of their target group, and after that explore different avenues regarding them by giving focused on publicizing in light of client data, similar to the pursuit terms they’re utilizing or their current perusing exercises. Furnished with that information, advertisers can convey an intelligent affair that offers really customized esteem bargains, rebates, understanding, encounters, and that’s just the beginning. Smaller scale minutes are set to be the 2018 sweet spot for mobile-first sites.
For some, cell phones are becoming extensions of their bodies. Wherever they go, their gadgets go. Clients trigger by and large 75 isolate mobile sessions consistently, so they’re drawing in with the gadgets during their time over numerous location.
Advertisers can gather data about and focus on their clients as they enter, leave or remain in particular zones, known as geofences, which prompt mobile notifications when a customer is active in those areas. 2018 Digital Marketing Trends, On those key times, advertisers have the chance to connect with clients by sending logically important special messages. Remember, in any case, that clients need to “allow” your application to track their area, so you’ll have to feature how location sharing will enhance their experience.
THE FUTURE IS NOW
This is upcoming 2018 Digital Marketing Trends, The future of digital marketing is moving at lightning speed. This is no opportunity to depend on what’s worked in the past– you have to engage with the future today.